Kairi Kaasik is the Country Manager for Estonia at Pedersen & Partners. Ms. Kaasik brings to the firm more than two decades of in-depth functional sales and marketing expertise in the FMCG and Travel & Leisure industries. Prior to joining Pedersen & Partners, Ms. Kaasik spent 11 years with global food products manufacturer Mars – creating, recruiting, leading, and developing multicultural and often remote sales and marketing teams in the Baltics. She managed business in Estonia, drove customer and category management in the Baltics and contributed to the regional business growth as a member of the leadership team. Ms. Kaasik started as a Key Account Manager, was promoted to Country Sales Manager for Estonia and eventually became the Customer Marketing Manager for the Baltics. Her professional career began in the Travel & Leisure industry, where she held roles with travel services providers and an international hotel chain.
Ms. Kaasik holds a Master’s degree in Social Sciences (Organisational Behaviour) from Tallinn University and a diploma in Economy from Tallinn Technical University. Apart from her native Estonian, she speaks fluent English and has basic knowledge of Russian and German.