Evita Lune is a Partner and Global Head of the FinTech Practice Group at Pedersen & Partners. Since joining the firm in 2005, Ms. Lune served as the Country Manager for Latvia and simultaneously led the Retail practice while also overseeing the entire Baltics region and the Poland team. Her leadership consulting work has focused on accelerating performance through executive team effectiveness, leadership assessments, and organisational change. Out of her total portfolio of over 800 successful assignments, she has completed over 250 senior level FinTech assignments in 42+ countries. This extensive expertise has allowed Ms. Lune to build and launch Pedersen & Partners’ Global FinTech Practice where she works closely with a wide range of clients: from high potential, early stage Nordic ventures through to Middle Eastern and South East Asian regional and global FinTech challengers supporting their global expansion plans on all continents. Ms. Lune’s previous experience includes three years with the Stockholm School of Economics in Riga as the Executive MBA Program Director, and six years with Shell in international and regional marketing management functions in Riga, Budapest, and Brussels.
Ms. Lune is a frequent speaker at industry events, most recently she addressed the 2020 LIDERE forum about women’s leadership opportunities across cultures. The forum which was attended by 1,000 live participants and 10,000 streaming. Other events include the CEE FutureTech congress in Warsaw – one of the most important business summits in Central and Eastern Europe – and the Blockchain Pre-Accelerator Program at University of Latvia. She is also a blogger for RigaTechGirls, a Jury Member of CEE Capital Markets and FinTech Awards and a Contributing Advisor at the Digital Freedom Festival. Ms. Lune has been recognised by Forbes as one of the top 25 most influential women in Latvia for two years in a row.
Ms. Lune has a PhD in Social Economy. Evita Lune speaks fluent Latvian, English, and Russian and has passive fluency in German, Swedish, and Polish.