How to leverage Emerging Markets in the global sports economy, “”

Phoenix, USA – While developing an Executive Search business across emerging markets, I always received exaggerated respect from locals for my achievements in handball and alpine skiing, sports that most of them know nothing of.

A recent Nielsen survey, showed China leads the world in its passion for sports (96% of people in China are positively interested), followed by Russia (95%). In China, nearly one billion people followed the Chinese women's volleyball team win the Olympic final in Rio!

These numbers have encouraged record investments in and from emerging markets, to air more sporting competitions and attract superstar players to the local leagues. More and more organisers are competing to connect with fans in emerging markets. However, this new fan base has volatile expectations that are sometimes hard to explain: it grew up with limited leisure time and prefers digital media over cable, in markets where regulations are still unclear, recreational venues are under development and broadcasters are often centrally controlled. […]

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Gautier Vasseur is a Partner of Pedersen & Partners, based in Greater Geneva. He is a multicultural Talents Solutions professional and has completed hundreds of cross-border assignments for Senior Leadership, Board and Supervisory Board level recruitments multinationals across all industries, with a specific focus on Developing Countries. Mr. Vasseur has been developing the firm’s growing presence across CEE, Russia/CIS and APAC out of our respective Prague, Moscow and Shanghai offices. He writes articles on various management topics, and has spoken at numerous conferences on recruitment and leadership issues related to Emerging Markets. Prior to his business career, Gautier was a professional athlete at international level.

Pedersen & Partners is a leading international Executive Search firm. We operate 56 wholly owned offices in 52 countries across Europe, the Middle East, Africa, Asia & the Americas. Our values Trust, Relationship and Professionalism apply to our interaction with clients as well as executives. More information about Pedersen & Partners is available at

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