Pedersen & Partners Bulgaria continues cultural dialogue

Sofia, Bulgaria – In June 2017, Pedersen & Partners Sofia organised a discussion panel on the film industry with highly acclaimed Bulgarian actress Joana Bukovska-Davidova and Ivan Tonev, a prominent film cinematographer, producer and director, speaking to members of the Bulgarian business community. The event was held in collaboration with PostBank. 

Mr. Tonev described the movie production process and the hurdles that the guild must overcome to make things happen, while Ms. Bukovska-Davidova shared some thoughts on acting and the power of art in bringing society up to a higher level. She also delighted the audience by reading excerpts from Liv Ullmann’s “Changing” book.

“We are happy to see an active, intimate dialogue between the local business and cultural communities in a constructive environment, where ideas are openly shared and new concepts of partnerships are formed. The Business Meets Culture series has turned out to be a unique platform for executives and distinguished cultural ambassadors to meet, exchange viewpoints and learn from each other,” commented Irena Bushandrova, Country Manager for Bulgaria at Pedersen & Partners.

Ms. Bukovska-Davidova shared her appreciation, saying: “Thanks to my deep friendship with the soprano Ina Kancheva, Fate has introduced me to ‘good fairies’ Irena Bushandrova and Teodora Veleva, who convinced me that the worlds of business and the arts can come together if we appreciate our national cultural identity, our language and our timeless values. Like Alice, I entered a modern Wonderland on a quiet central street in Sofia, where the priests of art gathered with the leaders of the Material world. Thanks to the shared emotions, passions and the fire of experiencing same concerns and dreams, a brand-new coin was cast, with Creativity on one side and Business on the other. As long as this coin is minted by people such as those ‘wizards’ I have met at Pedersen & Partners, the Bulgarian spirit will never cease to exist!”
“Pedersen & Partners Bulgaria are advisors with extensive Executive Search experience supporting the growth of investors, and playing a key role in their business development – but that’s not enough to explain what their Sofia team is doing. They are committed to illuminating and supporting artists and other people engaged with Bulgarian culture by initiating and organising regular meetings. It’s a pleasure to talk about the most valuable beliefs of humanity – trust and love – in a relaxing and friendly atmosphere, and to meet, discuss and network with top executives from peer companies,” said Emil Iliev, General Manager Woodward Bulgaria, a regular guest at these events.

Irena Bushandrova has been the Country Manager for Bulgaria at Pedersen & Partners since 2009. Ms. Bushandrova brings a wealth of senior management experience in the financial services sector having worked in key management roles at ING Bank in Bulgaria for 11 years. Most recently, as Head of Corporate Lending at ING, Ms. Bushandrova oversaw ING’s credit portfolio, managed a team of relationship managers, and actively supported other profit-centres in the bank via product cross-selling. Before joining ING in 1997, she was part of the lending team at the Bulgarian American Enterprise Fund for three years.

Pedersen & Partners is a leading international Executive Search firm. We operate 56 wholly owned offices in 52 countries across Europe, the Middle East, Africa, Asia & the Americas. Our values Trust, Relationship and Professionalism apply to our interaction with clients as well as executives. More information about Pedersen & Partners is available at

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