FinTech Practice 2025: A Year at a Glance

By Evita Lune - Equity Partner and Global Head of the FinTech Practice Group

December 2025

Executives and investors often ask me: What’s new in the industry? Where is investment going? Which roles are most in demand? Which markets are driving each FinTech vertical?

Here is a snapshot of our 2025 FinTech Practice and how the market has evolved. 

This year, we have:

  • Introduced two serial FinTech founders to potential acquisition targets — smaller lending players in Southern Europe.
  • Connected a majority shareholder of a major FinTech group with a Nordic neobank, resulting in a majority stake acquisition that expanded portfolio value and boosted dividend yield.
  • Supported online lending scale-ups launching in Central America, LATAM, and South-East Europe — through both organic expansion and licensed-company acquisitions.
  • Enabled a lending company to launch a digital wallet, advising on the value proposition and placing a Co-CEO to drive execution.
  • Helped a mobile network operator establish a lending subsidiary — including Board structure and Board Member placements.
  • Assisted an investment bank in shaping the strategy of an acquired neobank/BaaS platform, placing the CEO to lead the new vision.

Our 2025 footprint:

  • 25 executive search projects
  • Across 16 markets
  • Nearly 1,000 FinTech executives interviewed

And yes — in today’s world, a real executive search consultant must combine M&A insight, investment introductions, partnership building, new business model design, and C-level hiring. Only then can you truly create value beyond traditional search. Of course, we all use AI, but running around fast and moving candidates from place A to B alone is long gone in history.

Key roles we filled:
CEO • CRO • General Manager • COO • CPO • Head of FP&A • Head of Talent Acquisition • Group HRD

Main geographies:
Germany • UK • Netherlands • Estonia • Latvia • Lithuania • Sweden • Hungary • Bulgaria • Vietnam • Philippines • India • Mexico • Panama • Moldova • Finland

Types of FinTech clients we supported:

  • Global marketplace connecting borrowers & lenders in high-growth markets
  • Neobroker / crypto exchange for HNIs
  • Telco entering lending
  • Investment bank acquiring BaaS company
  • Asset financing player in Central America
  • OTC crypto desk for SMEs & corporates in Europe
  • Open banking payments platform (UK, EU, USA)
  • Lending-as-a-Service start-up
  • PE investors in UK & US BaaS FinTechs
  • Multiple online lenders with/without digital wallets

FinTech team

Our FinTech Team:
A strong, energized, passionate group driving high-impact work: Linards, Karen, Valeri, Iana, Evita.

Special thanks for collaboration on FinTech projects: Nerius, Avo, Nisit, Irena, Eva.

And thank you to our Clients, for your trust and partnership. Wishing you the 3Ps for the coming year: Prosperity, Passion & Peace.