FinTech Practice 2025: A Year at a Glance
By Evita Lune - Equity Partner and Global Head of the FinTech Practice Group
December 2025
Executives and investors often ask me: What’s new in the industry? Where is investment going? Which roles are most in demand? Which markets are driving each FinTech vertical?
Here is a snapshot of our 2025 FinTech Practice and how the market has evolved.
This year, we have:
- Introduced two serial FinTech founders to potential acquisition targets — smaller lending players in Southern Europe.
- Connected a majority shareholder of a major FinTech group with a Nordic neobank, resulting in a majority stake acquisition that expanded portfolio value and boosted dividend yield.
- Supported online lending scale-ups launching in Central America, LATAM, and South-East Europe — through both organic expansion and licensed-company acquisitions.
- Enabled a lending company to launch a digital wallet, advising on the value proposition and placing a Co-CEO to drive execution.
- Helped a mobile network operator establish a lending subsidiary — including Board structure and Board Member placements.
- Assisted an investment bank in shaping the strategy of an acquired neobank/BaaS platform, placing the CEO to lead the new vision.
Our 2025 footprint:
- 25 executive search projects
- Across 16 markets
- Nearly 1,000 FinTech executives interviewed
And yes — in today’s world, a real executive search consultant must combine M&A insight, investment introductions, partnership building, new business model design, and C-level hiring. Only then can you truly create value beyond traditional search. Of course, we all use AI, but running around fast and moving candidates from place A to B alone is long gone in history.
Key roles we filled:
CEO • CRO • General Manager • COO • CPO • Head of FP&A • Head of Talent Acquisition • Group HRD
Main geographies:
Germany • UK • Netherlands • Estonia • Latvia • Lithuania • Sweden • Hungary • Bulgaria • Vietnam • Philippines • India • Mexico • Panama • Moldova • Finland
Types of FinTech clients we supported:
- Global marketplace connecting borrowers & lenders in high-growth markets
- Neobroker / crypto exchange for HNIs
- Telco entering lending
- Investment bank acquiring BaaS company
- Asset financing player in Central America
- OTC crypto desk for SMEs & corporates in Europe
- Open banking payments platform (UK, EU, USA)
- Lending-as-a-Service start-up
- PE investors in UK & US BaaS FinTechs
- Multiple online lenders with/without digital wallets
Our FinTech Team:
A strong, energized, passionate group driving high-impact work: Linards, Karen, Valeri, Iana, Evita.
Special thanks for collaboration on FinTech projects: Nerius, Avo, Nisit, Irena, Eva.
And thank you to our Clients, for your trust and partnership. Wishing you the 3Ps for the coming year: Prosperity, Passion & Peace.