Management decision-making, "Dienas Bizness"
Riga, Latvia – Evita Lune, Partner and Country Manager for Latvia at Pedersen & Partners speaks to "Dienas Bizness" about the parameters of decision-making.
To succeed in business and people management, managers should not only be talented and well-educated, but also psychologically mature. They should have a strong ethical platform and a clear understanding of what is acceptable within business, competition and cooperation among companies and colleagues, and what is unacceptable. Managers should be able to present the vision and mission of the company, and to lead their employees to greater achievements.
A manager should be honest, respectful, humble and fair – exemplary moral values for a leader which have been borne out by history.
With the right teacher, spiritual advice can also be helpful. Some managers and politicians like to consult astrologers before important events and decisions, or use birthdate analysis when hiring new employees. However, such decision-making practices are considered irrational and unprofessional in the modern business environment, and are seldom discussed openly.
Evita Lune joined Pedersen & Partners in 2005; she is Partner, the Country Manager for Latvia and Head of the Retail Practice group. As Partner Ms. Lune also takes on regional oversight, and through completing numerous senior level assignments Ms. Lune has established strong cooperation with clients in Poland, the Baltics, Scandinavia, Russia and CIS across such sectors as: Consumer Goods, Retail, Pharmaceutical, Manufacturing and the Professional Services sectors. Her previous experience includes three years with the Stockholm School of Economics in Riga as the Executive MBA Program Director and six years with Shell in international regional marketing management functions in Riga, Budapest and Brussels.